It feels as though the whole world is becoming increasingly upset about who our boys are, and who they’re becoming. Our sons are being raised in a cultural melee with questions about what it is to be male at its core. It’s about society’s appropriate or inappropriate expectations for boys around image, emotional regulation and expression, and the way they respond to what life gives to them. We intend to dig into modern boy perception of culture, education, work and real life challenges. Best practice on addressing them out with Care, Compassion, and Kindness.

Our Values


We aspire to live to the highest standards of personal honesty and behavior; we never compromise our reputation and always act in the best interests of the boy child.


We take personal responsibility for using our resources efficiently, achieving measurable results, and being accountable to supporters, partners and our beneficiaries.


We respect and value each other, thrive on our diversity, and work with partners to leverage our global strength in making a difference.


We demand of ourselves and our stakeholders to set high standards and relent-less commitment to endeavor improve the quality of everything we do.


We are open to new ideas, embrace change, and take disciplined risks to develop sustainable solutions.